Why is Trademark Registration Important?
If you want to secure business identity, commercial advantage, and market position, in a cost effective and quick way, then you needs to register your trademark. A lot of owners do not understand the importance of securing their intellectual property rights using trademarks. Registering your trademark gives you a lot of exclusives rights only applicable to you. Below are some of the legal and commercial benefits of trademark registration.
The main benefit of trademark registration is exclusivity. Your business name or logo or your brand rights is protected with trademark registration. You then become the official owner of the brand and other cannot use it or something similar to it or related goods and services. There is protection provided for you from cases of misrepresentation and breach of intellectual property rights.
You are telling people that you are claiming trademark rights if you register it. You have an automatic right to sue anyone found to be violating your rights. A third party cannot use your trademark without consent, and if they do you can seek legal action against them in a federal court.
Promoting your company brand at an early stage is important if you want to develop and make your business succeed. You can build the reputation of your business in the marketplace if your brand is secured by trademark registration. With a trademark, you can create better brand awareness in all countries that the mark is registered in. Trademarks increases the lifespan of your business and increases your customer trust in your company.
A very important advantage of trademark registration is nation-wide priority which give you extensive trademark projection and exclusive nationwide ownership of the trademark. The priority date for the future security of your trademark is protected by filing trademark application. A priority date is the date of first use of the mark in trade that provides you with nation-wide priority, with exception to companies that filed a trademark before you.
Another benefit of trademark registration is the right to use the ‘R’ symbol which proves the registration and protection of your trademark Only those with legal federal registration are permitted to use this symbol and any inappropriate use is subject to legal action.
If you have a registered trademark you can control your domain names and you can regulate similar URL registrations effectively. Your chances of abstaining from using similar world wide web domain name is improved. It is important to remember that trademark registration is still essential even if you have a registered domain name and a business name.
With trademark registration, businesses can secure the name of their company’s brand as show by the advantages given above.
So if you are a business and you have not yet done any steps to register your trademark, now is the time to do so in order to obtain the advantages of having exclusive rights to your brand name and logo.